In (market) research projects, one specific question always arises: What are the most efficient methods to obtain the necessary information? Besides the well-known – and most commonly used – “surveys”, the empirical research provides a variety of methods to collect valid, economic data. So which instrument should be chosen to address your problem? The COMPASS team is happy to help you to tailor the research design to your needs.
For more than ten years, we have been devoting ourselves to market research in the field of tourism, leisure and mobility. As COMPASS is closely connected to the Cologne Business School (CBS), we are committed to the common code of conduct of a research institute: we guarantee compliance with the ethical principles of market research (as guideline applies the ICC/ESOMAR International Code of Marketing and Social Research Practice).